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Characteristics of chain stores

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Characteristics of chain stores include:    (4mks)

  • Made up several shops located in different places but all owned by one management
  • Branches are coordinated from a head office
  • The branches have similar outlooks
  • The branches sell similar goods
  • Their prices are standardized in all branches
  • Buying of stock is done collectively for all branches
  • The promotional activities are collectively done for all branches


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