Circumstances under which personal selling may be appropriate in product promotion.

Circumstances under which personal selling may be appropriate in product promotion.

• When the product is being launched in the market.
• Where the firm is financially able to finance sales persons.
• When the product is tailored to meet customers specification.
• Where the product is of high value.
• Where it is necessary to demonstrate the use of the product.
• Where the market is limited to a small local area.

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