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Functions of wholesalers.

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Functions of wholesalers.

  • Act as a link between producers and retailers.
  • Transport goods to retailers' premises.
  • Offer storage to ensure continuous supply.
  • Stabilizes prices due to storage of goods.
  • Reduce operational costs as they link producers with retailers.
  • Advise both producers and retailers about pricing.
  • Advertise goods which they deal in.
  • Prepare goods for sale by sorting, blending and grading.
  • Financing trade by paying producers in cash.


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