State four circumstances under which it may be appropriate to use personal selling as a form of product promotion
State four circumstances under which it may be appropriate to use personal selling as a form of product promotion
- Its not easy to ignore like other methods
- Its more persuasive
- Immediate feed back about the product is got
- Seller is able to direct effort to a specific group
- Consumers are shown how to use a product
- Demonstration can be done
- Suitable for both the literate and illiterate
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